MARKETING (MKT–Business)

Note: Course numbers at two levels (such as 421/521) may be taken for either undergraduate or graduate credit. Graduate students must complete additional work to receive graduate credit.

419/519 eCommerce, Marketing, and the Internet (4)

Survey course emphasizing a hands-on immersion into ECommerce; studies the impact this technology has on the basics of the marketing mix and effective and efficient marketing strategies. Focuses on applications, innovations, and future direction (not on the technology that enables the Internet and www). Heavy reading, electronic and in-class discussions, and ‘surfing’ required. Prerequisite: MKT 291.

431/531 Logistics Management (3)

Develops a framework for understanding all the firm’s movement-storage activities necessary to provide products to customers where and when they are desired. Transportation, warehousing, inventory, order-processing, and handling activities are investigated in terms of their impact on customer service and total distribution cost. Prerequisite: DSC 205, MKT 291.

491/591 Marketing Strategy (3)

Capstone case course dealing in depth with domestic and international problems in all areas of marketing. Considers impact of technology and ethics of these problems. Focuses on development and application of an analysis framework. Prerequisite: MKT 291 and senior standing

498/598 Supply Chain Management (3)

Provides broad understanding of supply chain management. Covers primary activities required to manage supply chains effectively, how members of the supply chain are horizontally integrated, and processes for assessing performance and impact of supply chain management activities. Focuses on relationships between supply chain entities and behavioral issues that influence management of those issues. Students learn integrative tools for analyzing and evaluating alternative courses of action regarding supply chain management activities and functions. Prerequisite: MGT 432, MKT 431. Cross-listed with MGT 498/598.

601 Graduate Survey In Marketing (1)

Introduces the MBA student to concepts and decisions within marketing, as well as the implications marketing decisions have for other aspects of the organization. Examines consumers and segments, product and service planning, channel design, promotional strategy, and pricing.

602 MBA Creativity Module (1)

Introduces the MBA student to creative thinking by assessing personal cognitive styles, applying methods to stimulate creativity, developing methods for idea selection and launching related initiatives.

611 Professional Services Marketing (3)

Study of service marketing characteristics in the business service profession. Develops an understanding of the importance of service quality and the issues concerning practice development. Prerequisite: graduate standing in business or permission of instructor.

618 Marketing Decisions in Business Administration (3)

Marketing management in the administration of profit and nonprofit enterprises: segmentation, product development and management, pricing, systems of distribution, and promotion. Cases and readings.

619 Seminar in International Business (3)

Intensive investigation of international business environment and its theoretical foundations, including all aspects of marketing, finance, accounting, economics, and management. Impact of cultural and political influences on business operations examined. Class discussions and case analysis link key issues of concern to executives responsible for international management of the fields of discipline within international administration. Prerequisite: ECO 201, 202. Summer only.

626 Integrative Concepts: Marketing Strategy and Interpersonal Relationships (3)

Continues integration of various functional areas of business. Introduces M.B.A. student to industry analysis, product and distribution issues, promotion, and pricing. Nature of and development of interpersonal relationship skills stressed, including nonverbal communication, social style, and negotiation. Continues development of oral and written communication skills within a managerial context. Particular emphasis given to assessment of development of essential skills.

671 Business Marketing Conceptual Foundations (3)

evelops framework for understanding conceptual foundations of business marketing management. Provides depth and breadth of understanding areas of organizational buying behavior, unique business market characteristics and critical elements of business marketing strategic planning.

672 Strategy Planning for Business Markets (2)

Provides depth and breadth to student’s ability to develop strategy and solve problems in the business market environment. Examines current and future business issues and management concerns and helps integrate knowledge into process of developing strategy and solving problems.

673 Business Marketing Intelligence (3)

Introduces information used in the process of formulating strategy and making decisions in the business marketing environment. Develops understanding of the role and use of information in the strategic planning process and the methods for gathering information.

674 Contemporary Issues in Marketing (1)

Reviews topics currently of importance to marketing managers. Objective is to expose students to a wide range of contemporary issues that have the potential to impact the marketing management function.

681 Special Studies in Marketing Management (1-5)

Independent investigation, research, reading, and analysis of assigned topics. Registration only with permission of instructor.

691 Entrepreneurship Theory and Practice (3)

Examination of the entrepreneurial process from an interdisciplinary and cross-functional perspective, with applications in start-up, small business and corporate contexts. Emphasis on innovation, risk taking and growth. Prerequisite: Graduate standing.

700 Thesis (3-6; minimum 3, maximum 6)